Free Newsletters!

Free Newsletters from AK Insights

Note: You will need to have Adobe Acrobat Reader installed to view the newsletters.

You can download it free of charge from the Adobe website or by clicking the icon at right.

For Consumers: "Direct AKcess" Newsletter

Direct AKcess is a free quarterly newsletter that contains articles, updates and other information of interest to consumers. To receive Direct AKcess, you must be a registered member of the AKcess Consumer Club. To sign up for FREE membership click here.

For Clients or Business: "Marketing Insights" Newsletter

Marketing Insights is free monthly business newsletter that covers a variety of topics pertaining to Direct Marketing, Database Management and general Business Strategy. To have the latest copy of Marketing Insights delivered straight to your email inbox please complete the following registration form.

Marketing Insights - Past Issues

Click titles to view the full text

September 2006	"The Truth About Customers"
"You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you. People seek a wide array of benefits when they're in a buying mindset. If you are communicating any one of those benefits to the people who want them this very instant, you've virtually made the sale. People do not buy because marketing is clever, but because marketing strikes a responsive chord in the mind of the prospect, and its resonance makes that person want the advantages of what you are selling."
August 2006	"Mega-Brand Vs. Edited Brand" & "Blockbuster Products: More Than Mere Functionality"
"Consumers always want choice—or do they? When shopping for orange juice or toothpaste becomes as complicated as shopping for pantyhose, is offering "infinite" choice within a category really such a good idea?" "Because of saturated markets and the dominant power of the buyer—distributors, retailers, and consumers—it is no longer enough to deliver a well-engineered, functional product or package. Every competitive company does. Manufacturers today must create greater meaningful value for the end user."
July 2006	"JC Penney, Red Bull, Estee Lauder Play The Numbers Game"
"With sales revenue gains measured in the single digits for most companies, consumer packaged goods is truly an industry where customers are scarce and valuable resources. However, companies on both the supply and retail side are using business intelligence at more aggressive levels than ever before. "
March 2006	"The Keys To Revitalizing A Mature Brand" & “The 12 Laws Of Loyalty (part 2 of 2)"
"A strong, mature brand isn’t a static asset. It must be cared for, nurtured, kept fresh, dynamic, relevant, and at top of mind while retaining its unmistakable identity and heritage. This balancing act is the challenge, and the opportunity, presented by a mature brand." "Knowing how your customers experience value and then delivering on those terms is critical to building strong customer loyalty."

Past Monthly Issues
Jan 2006 - “Loyalty Programs Must Create Real Value” & “The 12 Laws Of Loyalty (part 1 of 2)" Dec 2005 - Christmas Greetings! Give Yourself Up!" & "The 5 Keys To Branding Success in 2006" Oct 2005 - "The Advertising-Direct Marketing Connection" & "The 10 New Rules of Branding" Sep 2005 - The Best Of Both Worlds - Billion Dollar Brands Switch Gears And Transform Image & Campaigns Into Direct Response Hybrids"

Industry-Specific Special Issues
Automotive: Issue#1, Issue#2 Education: Issue#1, Issue#2 Finance & Insurance: Issue#1, Issue#2 Photography: Issue#2		Hospitality: Issue #1, Issue#2 Pharmaceuticals: Issue#1, Issue#2 Consumer Products: Issue#1, Issue#2 Entertainment: Issue#2

First Name:
Last Name:
Email:
Company:
Business Area of Interest: