Direct Marketing &

Database Management

Direct Marketing

AK Insights provides a cost-effective, innovative route to your customers through the the development of integrated direct marketing campaigns.

Postal mail - addressed or unaddressed mail, including complete development and management of content, layout and distribution. Great for: newsletters, business reply mail, brochures, catalogues, promotions, samples, coupons, etc.

Email Messaging - plain text, animated & audio messages, e-newsletters, auto-run animations, etc. Great for: personalized mails, e-newsletters, e-cards, animated messages & logos, online links, etc.

Micro-sites - mini sites, specially suited for clients without their own web sites or those who don't want to amend their main site for promotional purposes. Great for: providing promotional details or and additional entry point, collecting customer data, etc.

Loyalty programs – fully managed customer membership clubs and loyalty programs. Great for: Clubs (kids, health, charities, etc.), members-only cards, discounts, coupons, etc.

Event Marketing - plain text or html distribution of e-newsletters, e-brochures, e-coupons, e-cards, e-invitations, etc. HTML format also allows for audio/video clips, image animation and links to websites/documents.

Viral/Buzz Marketing - postal mail distribution of newsletters, flyers, brochures, coupons, postcards, invitations, samples, etc., to addressed or unaddressed recipients.

Database Management

Database Compilation -

• Collection and data entry of new field data (e.g. surveys, price indices, audits, etc.).

• Data entry from existing paper documents (e.g. forms).

• Statistical reports based on captured data fields.

Database Management

• Merging multiple data sources into one.

• Removal of duplicate entries and typos.

• Obtaining member details that are missing.

• Ongoing data entry of new names.